Moor Craft is the result of many years of working in the video production industry. I am Michael Jackson (yes that’s right, insert joke here!!). Having run a successful production company for over a decade I have worn many hats and gained a vast range of experience.
My career started with Saatchi & Saatchi where I worked my way up to senior editor for their in house post team. I then started my first production company and, as part of a two man team, had to learn many different roles very quickly. Producing, directing, editing and everything in between I have worked on a huge spectrum of shoots and videos. My clients in the past have included British Airways, Aramco, L’Oreal, Amazon, F1, Coca Cola and Shakespeare's Globe to name a few.
Now my work with Moor Craft has taken me to new places, shooting on tour with the senior exec team at Apple and filming with big names like Raye, Jamie Callum and HRH King Charles. I’m grateful for all the opportunities that have come my way and am looking forward to what the future holds.
And that future, as I’m sure we are all aware, is very much AI centric so I have been honing my skills in the field working with Generative AI, incorporating AI into tools and new concepts, creating project specific LORAs and continuing to learn more about this ever growing and fast paced industry.
The world of Moor Craft is unbounded and it’s only guardrails are the ideas themselves.
Tell me about your idea and lets see what we can create.
